Your trusted expert in E-commerce Brand Performance Industry Insights

An Nguyen is the Head of Category Management – E-Commerce at Amazon. She leads teams of buyers at Amazon who are final decision makers in choosing suppliers, selection criteria, terms of doing business, pricing and merchandising strategy. An manages both Amazon retail platform (1P) and marketplace (3P) and understands the dynamics between them to give clients a complete picture of how brands of interest are doing on Amazon on each platform and how to improve their performance.

An Nguyen is also an expert in market trends, consumer shifting behavior, competition landscape, category growth trajectory, and different types of distribution channels. She can provide deep insights into individual brand performance on Amazon with comprehensive metrics (buy box, sales, return process, marketing spend, review, ranking, rating, loyalty programs, detail page quality, promotion, discount, inventory, etc.). An knows precisely what it takes to be successful on e-commerce platforms like Amazon, Walmart, Target… Her consultation is entirely data-driven and backed by recent market trends that retailers like Amazon base on to make informed decisions.

Before Amazon, An Nguyen was the National Business Leader at Johnson & Johnson, where she managed the performance of both Lifescan and Janssen, J&J’s multi-billion over-the-counter B2B business. An also held managerial roles in sales and marketing, leading top-performing brands like Lipton, Heineken, Knorr, Clear, and Dumex, and at Fortune 500 companies like Unilever, Danone, and Heineken.

An Nguyen holds an MBA in Strategy and Organization Performance from Vanderbilt University and a Master in Finance & Marketing from the University of Sydney. An has received prestigious leadership awards like Fulbright and the Australian Leadership Award. She has been a regular speaker at various UK and US MBA programs. She has also been featured on the CEO Forum and holds the title of Environment Ambassador to promote Earth Day as an activity of interest outside her profession.